Audi

Audi Vehicle Detail Page

Role

‍UI / Prototype

Brand

Audi

Year

2022

Based on research, the BIMM team identified several aspects that should be enhanced on the VDP (Vehicle Detail Page). It was found that users accessing these pages struggle to find certain car features and want to see more visual details and interact with them. Our challenge was to meet these user demands and create something more aligned with the brand identity—with a cleaner and more modern design—that would help highlight Audi against North American competitors.

Personas

Our work was guided by understanding user behaviors, goals, motivations, and pain points.

Benchmark Analysis

The benchmark and competitor visual study was a critical aspect of UI/UX design. It allowed us to understand industry trends, evaluate best practices, and identify opportunities to differentiate Audi from competitors.

Card Sorting

To achieve the best structure for the pages, we gathered many people involved in the project from different teams to collaboratively construct it through Card Sorting, a method used to organize website content into categories.

Wireframes

The last step before starting the UI phase was the wireframe construction. This stage was led by the UX team but created with the collaboration of all teams, especially Visual and UI designers, including myself. It was important to provide a visual representation of the website or application's layout and functionality.

Design System

The foundation of our entire UI work is the Audi Design System, which is a highly effective tool for achieving excellent results. This system accurately expresses the brand's identity and offers a wide range of components that can be used in various situations.

After completing the construction process, we established a solid foundation for launching the UI process. This allowed us to create a result that not only caters to the most critical user needs but also expresses the brand's identity and sets it apart from competitors.

It's an exciting outcome that we're proud to present!

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