Chevrolet Latam

Chevrolet Latin America

Role

Brand

Chevrolet

Year

2022

Chevrolet is the client I've worked with the longest, for years. My team has implemented numerous important projects focused on chevrolet.com.br and CRM strategies. Over 2020 and 2021, as the UI lead on this account, I’ve dedicated my attention almost exclusively to the website, developing projects side by side with UX, UX writing, and planning professionals—an amazing team. Notable projects include the e-commerce platform, which we implemented on the global platform in several South American countries, and the DRP (Digital Retail Platform), which I’ve been closely involved with from the beginning in all phases.

The DRP project, first implemented in Brazil and then in Colombia, Chile, and Argentina, was an evolution of the website to adapt it to accommodate the new e-commerce. The web flow, texts, UI—which I led—and all other aspects were designed to enhance the user experience and improve e-commerce performance.

Style Guide

The Chevrolet website runs on a platform called Quantum, so there is a style guide used globally. Before starting the design for Brazil, we scanned the USA and Canada's websites - countries that are close to the client's headquarters and have the most updated components - in order to search what they've been doing and bring it to ours so that we could have more and better components available, expanding our possibilities. After this search, we updated our style guide and this has improved our process and results a lot.Click here to check the Style Guide.

Digital Retail Platform

With a strategy and Style guide developed, we tested a lot of possibilities in some wireframes to create a standard structure considering it would have to be adapted for each country and its different goals and needs. For this standardization, we set up some rules that have been applied on all car pages to improve the experience in different aspects.

Mockups

After deciding on structures that reach all of our strategic goals, the next and last step was to apply the UI in the final designs and contents.