The company was passing through a rebranding. One of its most important platforms is its website, which had to be a blog, a source of information, and most important, an eCommerce, turning the brand into an important player in the food market field.

To reach its goal, we had to do a deep desk research to analyze Brazilian players, check similar brands outside the county as a benchmark, create a new user flow considering that it's a website with diverse personas and goals, create a complete wireframe, and the most important, propose an entirely new design making that brand more modern and taste.