Lix App
Role
UI / UX / Prototype
Brand
Personal Project
Year
2019
This app is a personal project born from a UX course I completed in 2019. It served as the final project for the course, collaboratively developed by me and three other talented designers. The experience allowed us to apply our skills and creativity in a real-world context, resulting in a functional and user-friendly application.
The Problem
Garbage disposal is a global issue, especially in developing countries like Brazil. Waste recycling public programs are not present in any major cities in the country. As a result, recycling depends on the population, who are neither encouraged nor adequately instructed on the matter.
The Solution
In order to encourage people to recycle their trash, boost local businesses, help recyclable waste collectors (a common activity in Brazil), and especially create a sustainable network, Lix was created. Is “Lix” a strange word? Yes, maybe. But "garbage" is “Lixo” in Portuguese, so Lix, despite sounding strange in English, is a witty way to reference the word “garbage” in the Brazilian language.

Lix is an app that gives you discounts in stores if you correctly discard your recyclable waste. You can discard it at participating businesses, where you can use your coupons, or with recyclable waste collectors, who you can contact through the app
The Process
360 View
To check if the initial idea was feasible, a 360° view was conducted. This approach verified the viability, public interest, and available technology.
Lix app style 360 view
Persona
After developing some proto-personas based on hypotheses and data, Luíza was chosen as our main proto-persona. She would help guide our next steps.
Lix app personas
MVP Canvas
With proto-personas defined and detailed, an empathy map was created to focus more on the product itself. An MVP Canvas was utilized to prioritize the most important features to be applied.
Lix app MVP canvas
Prototype and usability test
After developing several proto-personas based on hypotheses and data, Luíza was chosen as our main proto-persona. She would help guide our next steps.
Lix app style wireframes
Lix app logo
Style Guide
Lix app style guideLix app style guideLix app icons
Motion
Lix app onboarding animations
The Lix
Lix app designLix app style designLix app designLix app designLix app design
Projects